Bridging Mainstream Power with Multicultural Communities
We nurture common ground
We understand both how people see themselves and how they bond together.
With our experience of authentic human connections, we build long-term relationships and alliances with diverse ethnic communities.
About Us
Driving TRANSFORMATION, Building BRIDGES, Delivering IMPACT
At the heart of our work lies a commitment to transformation, connection, and impact. We are not just consultants. We are catalysts for meaningful change, forging sustainable pathways for our clients to succeed.
By bridging gaps between mainstream power and multicultural communities, we foster collaboration and unlock opportunities that drive measurable results.
Together, we turn visions into realities, empowering growth and building a future grounded in shared success.
By bridging gaps between mainstream power and multicultural communities, we foster collaboration and unlock opportunities that drive measurable results.
Together, we turn visions into realities, empowering growth and building a future grounded in shared success.
Our mission is to bridge divides, foster meaningful connections, and expand access to opportunities that drive growth.
We empower communities by creating sustainable pathways for progress, ensuring lasting impact and shared success for a brighter future.
Our commitment is personal
Our sources are not from data spreadsheets; they are from neighborhoods.
We live and work within their communities.
Our proven track record in strategic communications for New York City’s executive branch supports our ability to create trust-based, solid political, social, and media relationships.
What We Do
Creating Pathways for Lasting Impact
Strategic Communications
Develop targeted messages for our clients that resonate with the diverse ethnic and multicultural audiences in the United States and beyond.
Community Engagement
Build meaningful connections between our clients and ethnically diverse communities to foster resiliency and empower renewal on both sides.
Public Relations
Amplify our client’s story and message across media outlets, from ethnic and community media to mainstream media.
Government Relations
Navigate complex public policy and advocacy landscapes to position our clients and achieve their goals.
Our Sister Company Grassroots Media
Your Gateway to Multicultural Media Success
Ethnic & Community Advertising Experts
Our clients get access to 600+ ethnic and community media outlets in New York City and beyond.
Nationwide Multilingual Media Reach
Our clients connect with multicultural communities nationwide to amplify their stories and message.
Strategic Media Buy Planning and Execution
Our clients get customized ad campaigns and competitive rates in digital, print, TV, and radio categories.
Our Sister Company Grassroots Media, LLC
Your Gateway to Multicultural Media Success
March 19, 2025
Ethnic & Community Advertising Experts
Our clients get access to 400+ ethnic and community media outlets in New York City and beyond.
March 31, 2022
Nationwide Multilingual Media Reach
Our clients connect with multicultural communities nationwide to amplify their stories and message.
March 19, 2025
Strategic Media Buy Planning and Execution
Our clients get customized ad campaigns for multicultural audiences and regions in all media categories.
The Grassroots Advantage
Why Partner with Us?
We offer a unique blend of expertise and experience, enabling you to navigate the complexities of reaching multicultural audiences nationwide.
Insider Knowledge- Extensive Network
- Measurable Impact
- Specialized Expertise
We unlock opportunities and guide our clients
to turn visions into tangible results.
We open new frontiers for growth and profitability for our clients.
Contact Grassroots Strategies
José Bayona
Founder & CEO
Contact Grassroots Strategies
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